Eddie Gomez

Lead UX across member campaigns, CRM email, and the National Monument 250 veteran recognition site.

• Led UX strategy for National Monument 250 across 39.5M records. The site drew 4M visits, 2.2M name searches, 2.6M name views, and 548K tributes.
• Designed a registration flow that turned unsuccessful searches into submissions, adding 281K veteran names.
• Coordinated product, data, creative, and identity-validation teams for a launch featured on Good Morning America.
• Led the email design system pilot on Knak across cards, banking, and insurance. The pilot launched ahead of schedule and is now rolling out by brand.
• Mapped email campaigns to member journey moments in Salesforce and built a 90-day journey prototype to validate cadence in stakeholder workshops.

Led the UX and creative narrative for a $20M multi-year connected media and web engagement.

• Combined separate RFPs into one integrated agency pitch and assembled the UX/UI team to build it.
• Turned a 15-year-old site into a 700+ page redesign roadmap through research, user testing, and high-fidelity prototypes.
• Built mobile-first Figma systems and modular templates now being implemented in AEM.

Pitch lead for an AI-assisted dealer delivery experience.

• Set the AI system vision for the dealer experience, framed as an ambient copilot.
• The pitch led to a request to extend the solution across all Hyundai brands, including Genesis.

Led experience strategy and design across patient, provider, and direct-to-consumer products.

• Led the experience audit for Pixel, Labcorp's first direct-to-consumer product, during COVID-19.
• Consolidated 40+ AEM site headers into one global navigation, validated through 31 rounds of patient and provider usability testing.
• Built a design system for product lines serving patients, providers, pharma, and organizations.
• Redesigned the provider test lookup experience to support test education and sales.
• Grew the OnDemand direct-to-consumer platform and directed experience strategy for Marker, a 163-gene panel for cancer and cardiovascular risk.
• Partnered with the CMO on business cases for DTC growth, which led to additional Labcorp engagements.

Led design system and B2B product work across Pfizer brands and the Pfizer Hospital site.

• Led a design system that standardized digital experiences across 24 product lines.
• Built WCAG AA accessibility requirements into the design system with the Razorfish accessibility team.
• Directed strategy, discovery, and implementation for a hospital procurement platform covering supply ordering, tracking, and notifications.
• Ran usability testing that shaped the campaign experience for a Super Bowl cancer research initiative.

Experience design lead for a white-label hotel self-service media planning platform.

• Identified and prototyped a GenAI reporting feature for the MVP.
• Co-authored the UX and AI points of view that shaped the platform's 2025 feature roadmap.
• Turned stakeholder requirements into prototypes and concepts that guided vendor implementation.

Led UX/UI design for ecommerce standardization across ticketing and resort booking.

• Built a global design system for five parks with 40+ accessible, legally compliant components, in partnership with CDO leadership.
• Scaled the Volcano Bay digital wallet across mobile, tablet, and kiosk, from onboarding to payment setup and ticket registration.
• Contributed $36M in Universal Orlando ticket sales through live conversion optimization testing, with 80+ A/B tests run and 20 winning tests put into production.

Rebuilt client trust through a renewed website redesign program.

• Generated about $2M in organic account growth.
• Aligned UX/UI, SEO, and content strategy teams on one experience direction and transformation roadmap.

Led UX across a five-year engagement.

• Helped launch Proof, a customer-facing ecommerce platform with $1B+ in online revenue.
• Directed Salesforce UX for field sales across tablet, mobile, and desktop.
• Prototyped an AI-powered SaaS dashboard that predicts reorder timing from consumption patterns.